Complimentary Marketing Toolkit

Thank you for exhibiting at POWER GENERATION WEEK 2014! As an exhibitor or sponsor of POWER-GEN International, NUCLEAR POWER International, Renewable Energy World North America, POWER-GEN International Financial Forum and GenForum, we would like to provide you with complimentary marketing tools to increase traffic and promote your booth to YOUR customers.

Click the options below for marketing material to increase traffic to your booth. Questions or issues using the marketing tools below? Please contact Cassie Chitty at cassiec@pennwell.com for POWER-GEN International, Rewnewable Energy World Conference & Expo North America and POWER-GEN International Financial Forum. Please contact AnNicole Faeth at annicolef@pennwell.com for NUCLEAR POWER International. Please contact Ryan Kerr at ryank@pennwell.com for GenForum.

1. Exhibit Ticket PDF to your clients
Send this PDF as an attachment inviting clients to visit the exhibit hall complimentary.

2. Exhibit Ticket HTML for your clients
Send this HTML to your clients with the complimentary exhibit hall pass.


3. Event logos for your e-mail signature
Add the event logo to your e-mail signature to promote your presence.

4. Custom Banner Ads
Add your booth number to these banner ads to promote your presence.

5. Social Media Involvement
Tips on how to use social media to drive booth traffic.

6. Preliminary Event Guide Mailing

Send us your client list and we'll mail the preliminary event guide to your customers.

7. Preliminary Event Guide Copies
Request extra copies of the Preliminary Event Guide to give to your customers.

8. Event Logos
Download the event logos to include in your marketing material.

9. Registration Banner Ads
Download these banner ads to promote registration on your website and eNewsletters.



1. Exhibit Ticket PDF to your clients
Send
a PDF as an attachment inviting clients to visit the exhibit hall complimentary.

Click the logo of the event at which you're exhibiting


2. Exhibit Ticket HTML for your clients
Customize
this html with your company and booth information and send to your client list. This provides your clients with a complimentary exhibit hall pass to come visit YOU and see your products at POWER GENERATION WEEK.


Click the logo of the event at which you're exhibiting


3. Event Logos for your Email Signature
Add
the event logo to the signature line of your email. Link the logo to the Complimentary Exhibit Hall Pass page.

Click here to download the POWER GENERATION WEEK Logo
Click here to download the POWER-GEN INTERNATIONAL Logo
Click here to download the NUCLEAR POWER INTERNATIONAL Logo
Click here to download the RENEWABLE ENERGY WORLD NORTH AMERICA Logo
Click here to download the POWER-GEN INTERNATIONAL FINANCIAL FORUM Logo

 

Example:
Sincerely,
John Smith

Visit us at Booth XXX - for free!


4. Custom Banner Ads
Customize
these Banner Ads with your Booth Number and put on your company website or e-newsletters.

Click here to download the POWER GENERATION WEEK .psd files
Click here to download the POWER-GEN INTERNATIONAL .psd files
Click here to download the NUCLEAR POWER INTERNATIONAL .psd files
Click here to download the RENEWABLE ENERGY WORLD NORTH AMERICA .psd files

 


5. Social Media Involvement

Do you want a way to talk to the attendees before the event? If yes, then immerse yourself in the Power Generation Week social channels. Power Generation Week is heavily involved on LinkedIn, Twitter, and Facebook. Don’t just follow use, but get involved in the conversations. How do you do that, it’s simple. Post engaging questions and information about your products. Encourage attendance to YOUR booth - provide followers with an 'insiders' look at what will be happening at your booth (for example: Product Demos, Giveaways, etc.).

  • LinkedIn is a perfect avenue for you to network with industry professionals and start conversations before you even get to the event. We encourage you to post questions, ideas and industry hot topics to our Groups. Post discussions about the industry and ask engaging questions - Not just a sales pitch!
  • Post about your participation and involvement with Power Generation Week on your company's social channels. Share with your audience what will be taking place at your booth - Giveaways, Product Demos, Who will be there, etc. Use our Hashtags below.
  • Retweet/Share/Repost from the events social channels to yours
  • Images are KEY - Post images of your booth, products, etc. Customize the above Banner Ads or use the below Registration Banner Ads and post them on your channels as an image - Get creative!

Get Involved NOW!

        

#POWERGEN
@POWER_GEN_Intl

 
     
     

#REWNA
@REWNASPG
 
     
  

#NPIEvent
@NPIEvent
 


6. Preliminary Event Guide Mailing
We will arrange the mailing and pay for printing and postage. Click here to download the co-marketing form to sign up.


7. Preliminary Event Guide Copies
Request the number of Preliminary Event Guide brochures you will need for your list and send them to your clients and prospects. We will take care of printing and postage to your attention. Click here to download the co-marketing form to sign up.


8. Event Logos
The event logos are available for your website, eNewsletters, print ads and brochures.

Click here to download the POWER GENERATION WEEK Logo
Click here to download the POWER-GEN INTERNATIONAL Logo
Click here to download the NUCLEAR POWER INTERNATIONAL Logo
Click here to download the RENEWABLE ENERGY WORLD NORTH AMERICA Logo
Click here to download the POWER-GEN INTERNATIONAL FINANCIAL FORUM Logo


9. Registration Banner Ads
Registration banner ads are available to promote registration on your website and eNewsletters.

Click here to download the POWER GENERATION WEEK Banner Ads
Click here to download the POWER-GEN INTERNATIONAL Banner Ads
Click here to download the NUCLEAR POWER INTERNATIONAL Banner Ads
Click here to download the RENEWABLE ENERGY WORLD NORTH AMERICA Banner Ads
Click here to download the POWER-GEN INTERNATIONAL FINANCIAL FORUM Banner Ads


For additonal co-marketing opportunities or assistance customizing your banner ads and HTMLs, please contact Cassie Chitty at cassiec@pennwell.com or AnNicole Faeth at annicolef@pennwell.com

 

POWER-GEN International
POWER-Gen International Financial Forum
Renewable Energy World Conference & Expo North America
NUCLEAR POWER International
GenForum

Complimentary Exhibit Hall Pass


Invite your customers with complimentary registration:

    POWER-GEN International

    NUCLEAR POWER International

    Rewnewable Energy World Conference & Expo NA

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